HYPS - A Global Leading Fashion Tech House | About
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The Global Leading Fashion Tech House


HYPS is a Swedish house of fashion tech brands based in Stockholm. The company has become a global leader with a mission to transform the consumer electronics industry by merging innovative design, fashion and technology.

HYPS is an award-winning fashion tech house with the ambition of transforming essential tech accessories into fashion must-haves. The company’s latest brand YEVO is an innovation lab at the forefront of consumer tech, creating the future of headphones. Happy Plugs and YEVO are available in the most prestigious concept, department and retail stores in over 70 countries and 10,000 retailers worldwide. 


Sometimes the simplest things are the hardest to find. The story of HYPS started with a love story.

HYPS was born in 2011 when the founder Andreas was looking for a pair of pink headphones for his girlfriend. When he didn’t have any luck, he finally took the matter in his own hands – and painted a pair of headphones himself. And she and her friends loved them! He then realised there was a gap in the market and there was room for well-designed, affordable headphones that went beyond functionality. From this belief, the brand Happy Plugs was born.


All our products are designed in Stockholm, Sweden – known for its vibrant fashion, tech and music scene.

The Happy Plugs brand was born with the ambition of transforming essential tech accessories into fashion must-haves. We want to keep it pure and elegant, fashion and style are delivered through each of our products down to our unique branding. YEVO Labs was born from the idea creating and marketing the future of audio.